Funny, I Never Noticed

How many times did I pass one of these burger joints before it dawned on me that the name was a play on words?

How many times had I seen the FedEx logo before someone pointed out the “negative space arrow” between the “E” and the “x” ?

And how many episodes of House did I see without experiencing the tiniest flicker of insight into the design of the logo?

“You can observe a lot just by watching.” – Yogi Berra

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